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Faculty of Pharmacy UNAIR Holds Research Product Meeting and Discusses Marketing Strategy


Faculty of Pharmacy UNAIR Holds Research Product Meeting and Discusses Marketing Strategy

The Faculty of Pharmacy, Airlangga University (FF UNAIR), held a Research Product Meeting on Monday, October 13, 2025, in the 2nd Floor Meeting Room of FF UNAIR. The event was attended by several lecturers with research products, with the aim of strengthening downstreaming and expanding the marketing reach of innovative products emerging from the FF UNAIR academic environment.

During the meeting, the lecturers presented various superior research products with the potential for further development towards commercialization. Furthermore, more effective marketing strategies were discussed to ensure research results are recognized and utilized by the wider community.

One of the marketing strategy plans is to collaborate with Airlangga Travel, a business unit that also manages the UNAIR Store. This collaboration is expected to provide a platform for marketing FF UNAIR research products, both offline through the UNAIR Store outlet and online through Airlangga Travel's digital platform.

Through this event, the Faculty of Pharmacy UNAIR affirmed its commitment not only to producing academically superior research but also to encouraging innovation that has utility and competitiveness in the market. This meeting is a strategic step in strengthening the synergy between research, innovation, and business implementation within Airlangga University.