In order to educate the academic community regarding news and content production at Universitas Airlangga (UNAIR), UNAIR Center for Communication and Public Information (PKIP) held a training related to this matter. This training is entitled "News & Content Training" or abbreviated as NCT.
NCT was officially held today (21/2/2023) at Sriwijaya Hall lt 5, ASEEC Tower Campus B UNAIR. This activity was attended by Faculty Public Relations Teams and Work Units within UNAIR who usually handle news and content production. Not only the Public Relations Team, students who are not in the PR team are also welcome to participate in this event.
The Information and Public Relations Commission (KIH) Team of the Faculty of Pharmacy (FF) UNAIR also did not want to be left behind in getting insights regarding news and content through this event. The KIH team and several FF UNAIR students also attended this activity.
Material related to "Multiplatform Journalism" was presented in an interesting and clear way by Mr. Ikhwanul Khabibi. He is the VP of Content Strategy & Innovation in one of the mass media that is familiar to our ears, namely Kumparan.
He explained that in this digital era, people's lifestyle in obtaining information has shifted from what was originally through print media to electronic media. He also explained that the influence of social media is also very large, so the mass media must also follow these developments.
Currently the news that is made is not only published through the respective mass media websites, but several social media platforms such as Instagram, Facebook, Twitter, YouTube and even Tiktok are also used to convey information. Packaged attractively in the form of pictures and videos also increase public interest in obtaining information.
This was also proven by a random survey that was carried out directly during the training session. At that time it was evident that most of the training participants admitted that they had left print media in obtaining information and more often obtained information through social media. There were even participants who claimed to spend up to 12 to 13 hours per day just "surfing" in cyberspace.
