AWESOME 2025: UNAIR's Flagship Pharmacy Program Introduces Traditional Indonesian Medicine to the World

The Student Executive Board (BEM) of the Faculty of Pharmacy, Airlangga University, launched the Airlangga Wonderful Series on Traditional Medicine (AWESOME) 2025 program, an initiative to introduce the richness of Indonesian traditional medicine to international students. The seven-day program is designed with a multidisciplinary approach, including seminars, herbal medicine workshops, visits to Griya Jamu Iboe, and cultural exploration through a cultural expo. These activities not only strengthen academic understanding of herbal medicine but also serve as a means of cultural diplomacy. This program aligns with Sustainable Development Goals (SDGs) 3 (Health and Well-Being) and 4 (Quality Education), by promoting the sustainable use of natural resources for global health.

In addition to the educational aspect, AWESOME 2025 emphasizes cultural exchange and community service. Participants will participate in traditional dance training, batik making, and community development activities such as planting Family Medicinal Plants (TOGA) in the Mount Bromo area. Through these activities, the program supports SDGs 11 (Sustainable Cities and Communities) and 17 (Partnerships to Achieve the Goals) by building global collaborations and empowering local communities through herbal knowledge.

This program is expected to bridge the campus's internationalization and expand the academic network of the UNAIR Faculty of Pharmacy on the global stage. By combining pharmaceutical science, culture, and sustainability, AWESOME 2025 not only advances Indonesian traditional medicine but also contributes to sustainable development. Through this initiative, UNAIR strengthens its position as a pioneer in local wisdom-based pharmacy education relevant to global challenges.

Author: Dinda Ratih Aurellia (2023)
Editor: Tim Humas FF UNAIR